Media coverage in the Los Angeles Times for Imagine That Creative's client, Scott SandlandScott Sandland, Certified Hypnotherapist, works on staff at a respected drug and alcohol rehabilitation center in Newport Beach, California. So when he heard media reports calling LA Lakers power forward Lamar Odom a “sugar addict,” Scott had a definite opinion—as both an addiction specialist and life-long Lakers fan.

We turned Scott’s opinion into a search engine optimized multimedia news release. Then we turned that into coverage on page 2 of the Sunday Los Angeles Times sports section  (circulation, over 1 million) on the morning of game 2 of the NBA finals.

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