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How to Help Your Clients Write Great Testimonials, Part 1

How to Help Your Clients Write Great Testimonials, Part 1

Humans are herd animals. We care what other people think—and we care even more about what other people do (as many studies of conformity have shown).  As marketing psychologist Robert Cialdini explains in his groundbreaking book Influence: The Psychology of Persuasion, “We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to...

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How To Improve Your Marketing Intelligence

How To Improve Your Marketing Intelligence

Improve Customer Experience By Using Data Insights A guest post by Karen Harding Too many brands are focussed merely on their overall digital marketing performance. They look at the total number of visitors to their website, work out how many clicked through to purchase a product and ultimately how much profit was made from total sales over a given period. This is certainly important information and identifies how well your company is...

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How to transform your online comments into a branding tool

How to transform your online comments into a branding tool

One fast and easy way to brand yourself as an expert in your field is to comment on news articles online. Here’s one example from a social network site for hypnotherapists. A member named Bill Kennedy added a blog post that discussed food aversions brought on by traumatic childhood incidents. The blog post was inspired by an article in Bill’s local paper, “Hate beets? Maybe you need therapy for childhood food...

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Web hosting: Don’t neglect your online marketing infrastructure

Web hosting: Don’t neglect your online marketing infrastructure

Your website is probably the hub of your company’s online presence. It may be where customers come to learn about your products and services, get your contact information or address, place orders, or get customer service. Even if you only have a static “billboard” website—the online equivalent of a flyer—it’s important that your site be accessible, or your potential clientele may think you’re no longer in...

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Soylent Green is people — and on Facebook, YOU are the product

Soylent Green is people — and on Facebook, YOU are the product

In the 1973 sci-fi/horror flick Soylent Green, fresh fruits are an unheard-of luxury, and residents of an overcrowded and polluted New York (all 40 million of them) subsist on tasteless “Soylent” wafers, having long ago exhausted the country’s farmland. The newest Soylent product offering, Soylent Green, purports to be a blend of oceanic plankton and other “non-farm” ingredients. A labyrithine murder...

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LinkedIn Jumps the Shark

LinkedIn Jumps the Shark

The once-useful business networking site has mutated into a love child of Facebook and USATODAY When I was first introduced to LinkedIn, about a year after its launch, I confess that I didn’t understand its value or usefulness. (Remember that “social media” was just a gleam in the Internet’s eye at the time.) A colleague in Public Relations Society invited me to join her network, so I did manage to sign up and create...

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