Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland.

We covered a lot of ground!

I talked about the difference between advertising and public relations; how to think like a reporter or editor; how to find newsworthy angles (even when there’s no “news”); how to make it easy for reporters and editors to cover you, and a lot more.

Here’s an additional unadvertised bonus for HypnoThoughts members and my blog readers: a free media advisory template to help you promote your special event, demonstration or public appearance. Just click on the link to start the download.

Clip to Evernote