The answer, in most cases, is a resounding “oh hell, no!” I lay out the arguments against spending thousands of dollars in custom website coding in my latest article on LinkedIn. Check out “Do You Really Need a Custom Website?” here.

It’s an unfortunate fact of life. Anyone can call themselves a “web designer” or a “web developer,” and most small business owners don’t know the difference. When you’re purchasing a service you don’t know much about, it’s easy to be bamboozled by jargon like PHP, HTML, and CSS, and it’s easy to think that you need a pricey, custom solution.

The fact of the matter is that many small businesses need a simple website that does a few things really well, is easy to update, and is secured against hackers and malware. And you don’t need custom code to accomplish that.

I think we need to create a new title for “website putter-upper”—someone who takes an off-the-shelf WordPress theme, stirs in the right blend of plugins, and adds the content. There’s no coding involved in any of that, and no design, either.

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