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B2B Website & SEO

B2B Website & SEO

Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based website, built on the WordPress platform, that would make it easy for the company to keep its catalog up-to-date. We chose and customized a WordPress theme, did keyword research,...

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Web hosting: Don’t neglect your online marketing infrastructure

Web hosting: Don’t neglect your online marketing infrastructure

Your website is probably the hub of your company’s online presence. It may be where customers come to learn about your products and services, get your contact information or address, place orders, or get customer service. Even if you only have a static “billboard” website—the online equivalent of a flyer—it’s important that your site be accessible, or your potential clientele may think you’re no longer in...

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Soylent Green is people — and on Facebook, YOU are the product

Soylent Green is people — and on Facebook, YOU are the product

In the 1973 sci-fi/horror flick Soylent Green, fresh fruits are an unheard-of luxury, and residents of an overcrowded and polluted New York (all 40 million of them) subsist on tasteless “Soylent” wafers, having long ago exhausted the country’s farmland. The newest Soylent product offering, Soylent Green, purports to be a blend of oceanic plankton and other “non-farm” ingredients. A labyrithine murder...

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LinkedIn Jumps the Shark

LinkedIn Jumps the Shark

The once-useful business networking site has mutated into a love child of Facebook and USATODAY When I was first introduced to LinkedIn, about a year after its launch, I confess that I didn’t understand its value or usefulness. (Remember that “social media” was just a gleam in the Internet’s eye at the time.) A colleague in Public Relations Society invited me to join her network, so I did manage to sign up and create...

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Niche Website & SEO

Niche Website & SEO

Our client wanted to capitalize on increasing search engine traffic for an increasingly popular service — creating press releases that are specifically optimized for search engines. We did the keyword research, selected a premium WordPress theme, wrote all the search engine optimized content, and submitted FreelancePR.com to search engines. It was appearing on the first page of results for the targeted keyword within five days of launch....

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