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Marketing Tip: Know Your Prospect for Best Advertising ROI

Marketing Tip: Know Your Prospect for Best Advertising ROI

It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because small business owners who wear many hats don’t have time to get MBAs in...

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Marketing Tip: Social Coupons Help Boost Local Business

Marketing Tip: Social Coupons Help Boost Local Business

I’m a big fan of saving money. And your prospects may be, too. That’s why I’m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients–sometimes it just takes an irresistible offer to get someone to decide to pick up the phone and make an appointment. And these programs are set up to be win/win/win, which is why I really like...

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What happens when a pitchman dies?

What happens when a pitchman dies?

Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’ family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, Mays pitched a long list of products and services. There’s probably a Billy Mays...

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Marketing: A Noble Profession?

This past week I was down for a few days with something I’m going to call the flu. Not bad enough to go to the doctor, but bad enough that I felt like crap and productivity ground to a halt. I passed the time by posting quasi-cranky marketing-related rants at HypnoThoughts.com, a social network I have started to frequent. It became immediately apparent that some members of the site (most of whom are professional hypnotherapists and...

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