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LinkedIn Jumps the Shark

LinkedIn Jumps the Shark

The once-useful business networking site has mutated into a love child of Facebook and USATODAY When I was first introduced to LinkedIn, about a year after its launch, I confess that I didn’t understand its value or usefulness. (Remember that “social media” was just a gleam in the Internet’s eye at the time.) A colleague in Public Relations Society invited me to join her network, so I did manage to sign up and create...

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SEO helps generate new calls for stop smoking hypnosis specialist

SEO helps generate new calls for stop smoking hypnosis specialist

Paid placement on the first page of Google search results takes almost no effort at all, aside supplying the search giant with a pile of cash (in the case of some keywords, quite a hefty pile.) “Organic” search engine traffic, like an organic apple, takes a little more effort to grow. But the results can be far more satisfying and delicious. Today we heard from a client about the pleasant surprises that can come from following...

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Where to find free images online (and how to avoid copyright infringement when you use them)

Where to find free images online (and how to avoid copyright infringement when you use them)

Recently, a member of a social network I belong to posted the following: I have a question about using Google images. Is it a copyright infringement if I download and use a pic from google on my website? Thanks, Ed First, the disclaimer. I’m not a lawyer and don’t even play one on TV. This isn’t legal advice. It’s a common misconception that just because something is on the Internet, it’s “free” and...

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Humor in advertising: hits and misses

Humor in advertising: hits and misses

When you have to compete so strenuously for your potential customer’s attention, few tactics are as compelling as a belly laugh. Most top viral videos have an element of humor (including the quirky YouTube sensation, the K-Pop hit Gangnam Style, which has been viewed over 564 million times as of this writing.) However,  The trick is to walk the fine line between laughing with your target audience and laughing at them.  An AdWeek...

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EMDs, Pandas, and Penguins: Oh my!

EMDs, Pandas, and Penguins: Oh my!

Why SEO is a process, not an event. The search engine optimization world is abuzz with news of Google’s latest algorithm update. The search giant tweaks the math behind its search results on a daily basis, but every so often the company makes an algorithm change so profound that thousands of previously ranked sites suddenly disappear from search results altogether. These big updates get code names like Panda (2011) and Penguin...

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Three tales of marketing gone wrong

Three tales of marketing gone wrong

Contributed by guest writer Amy Fowler Marketing campaigns are designed to get people talking and thinking about your product, but sometimes things don’t turn out the way that you hoped they would.  Even big companies can get marketing wrong from time to time.  Before you embark on your next viral ad campaign, or try your hand at voice broadcasting, check out these tales of marketing gone wrong. Cartoon Network Back in 2007, the Cartoon...

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