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Facebook advertising not measuring up? Pin your hopes on Pinterest

Facebook advertising not measuring up? Pin your hopes on Pinterest

Pinterest has really taken the world of social media by storm in recent months. Its growth has been astounding and has attracted the attention of many marketers and business owners worldwide. Essentially it is an online pin board. Users can create a board dedicated to a particular subject and then pin images they find on the web to these boards. Images that people have pinned to their boards can also be ‘re-pinned’.  The image source...

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Marketing Tip: Know Your Prospect for Best Advertising ROI

Marketing Tip: Know Your Prospect for Best Advertising ROI

It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because small business owners who wear many hats don’t have time to get MBAs in...

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PR vs SEO: How to Write a Press Release that Does Both

PR vs SEO: How to Write a Press Release that Does Both

SEO and Public Relations — No, You Don’t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer’s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that’s a shame: written correctly, the search engine optimized press release can score immediate news coverage, plus help your...

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Trade Show Marketing Tip: How To Choose Smart Swag

Trade Show Marketing Tip: How To Choose Smart Swag

Whatever you call them–tchotchkes, giveaways, freebies, swag, or promotional items–no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as any other element of your booth presentation. So, what does “smart...

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Marketing Tip: Social Coupons Help Boost Local Business

Marketing Tip: Social Coupons Help Boost Local Business

I’m a big fan of saving money. And your prospects may be, too. That’s why I’m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients–sometimes it just takes an irresistible offer to get someone to decide to pick up the phone and make an appointment. And these programs are set up to be win/win/win, which is why I really like...

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Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Persuasive copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a different animal. Why? Because it’s so important to build rapport with the reader. If you don’t have rapport, it’s almost impossible to get someone to open their wallet. One of the best ways to build rapport with your reader (or prospect) is to talk to and...

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