content top

Sample Press Release

Newport Beach Addiction Specialist: Let LA Lakers’ Lamar Odom Eat Cake “Until jelly beans are put on the NBA’s banned substances list, it’s no one’s business how much candy Lamar Odom eats,” says clinical hypnotherapist (Newport Beach, CA – June 4, 2009) Los Angeles Lakers fans are dismayed by recent rumors about Lakers power forward Lamar Odom. The left-hander is feared throughout the NBA. But if media reports are to be...

Read More

B2B Website & SEO

B2B Website & SEO

Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based website, built on the WordPress platform, that would make it easy for the company to keep its catalog up-to-date. We chose and customized a WordPress theme, did keyword research,...

Read More

Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Persuasive copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a different animal. Why? Because it’s so important to build rapport with the reader. If you don’t have rapport, it’s almost impossible to get someone to open their wallet. One of the best ways to build rapport with your reader (or prospect) is to talk to and...

Read More

Case History

Case History

Our client All About Learning Press is an award-winning publisher of educational tools for home-school parents. We interviewed a mom who raves about the publisher’s “All About Spelling” product by Marie Rippel to create this case history. (We think Marie Rippel deserves her own award for being a great educator and client.) View the case history...

Read More
content top