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B2B Website & SEO

B2B Website & SEO

Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based website, built on the WordPress platform, that would make it easy for the company to keep its catalog up-to-date. We chose and customized a WordPress theme, did keyword research,...

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Where to find free images online (and how to avoid copyright infringement when you use them)

Where to find free images online (and how to avoid copyright infringement when you use them)

Recently, a member of a social network I belong to posted the following: I have a question about using Google images. Is it a copyright infringement if I download and use a pic from google on my website? Thanks, Ed First, the disclaimer. I’m not a lawyer and don’t even play one on TV. This isn’t legal advice. It’s a common misconception that just because something is on the Internet, it’s “free” and...

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Social Network Strategy: Is It Better to Own, or Rent?

Social Network Strategy: Is It Better to Own, or Rent?

I learn SO much from my clients. If it weren’t for them, I’d probably be the last person on earth to dive into social networking. That’s why I’m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online. When it comes to social networks, you have two options. In real estate, we call these renting or owning. When you rent space (on, say, Facebook) you...

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