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How to Help Your Clients Write Great Testimonials, Part 1

How to Help Your Clients Write Great Testimonials, Part 1

Humans are herd animals. We care what other people think—and we care even more about what other people do (as many studies of conformity have shown).  As marketing psychologist Robert Cialdini explains in his groundbreaking book Influence: The Psychology of Persuasion, “We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to...

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How To Improve Your Marketing Intelligence

How To Improve Your Marketing Intelligence

Improve Customer Experience By Using Data Insights A guest post by Karen Harding Too many brands are focussed merely on their overall digital marketing performance. They look at the total number of visitors to their website, work out how many clicked through to purchase a product and ultimately how much profit was made from total sales over a given period. This is certainly important information and identifies how well your company is...

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Three tales of marketing gone wrong

Three tales of marketing gone wrong

Contributed by guest writer Amy Fowler Marketing campaigns are designed to get people talking and thinking about your product, but sometimes things don’t turn out the way that you hoped they would.  Even big companies can get marketing wrong from time to time.  Before you embark on your next viral ad campaign, or try your hand at voice broadcasting, check out these tales of marketing gone wrong. Cartoon Network Back in 2007, the Cartoon...

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Trade Show Marketing Tip: How To Choose Smart Swag

Trade Show Marketing Tip: How To Choose Smart Swag

Whatever you call them–tchotchkes, giveaways, freebies, swag, or promotional items–no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as any other element of your booth presentation. So, what does “smart...

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Marketing Tip: Social Coupons Help Boost Local Business

Marketing Tip: Social Coupons Help Boost Local Business

I’m a big fan of saving money. And your prospects may be, too. That’s why I’m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients–sometimes it just takes an irresistible offer to get someone to decide to pick up the phone and make an appointment. And these programs are set up to be win/win/win, which is why I really like...

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Why I won’t be joining the Sweet Adelines

I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this “work/life” balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The Sweet Adelines is an international organization of female barbershop harmony groups, and there are some sizeable chapters in this area. Since I love easy homework, I dug in right...

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