content top

PR vs SEO: How to Write a Press Release that Does Both

PR vs SEO: How to Write a Press Release that Does Both

SEO and Public Relations — No, You Don’t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer’s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that’s a shame: written correctly, the search engine optimized press release can score immediate news coverage, plus help your...

Read More

Free Media Advisory Template

Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the difference between advertising and public relations; how to think...

Read More
content top