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What happens when a pitchman dies?

What happens when a pitchman dies?

Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’ family, friends and colleagues.) Perhaps most famous for his OxyClean commercials, Mays pitched a long list of products and services. There’s probably a Billy Mays...

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Two Big PR Placements – WSJ & LA Times

Two Big PR Placements – WSJ & LA Times

Okay, time for some major horn tootage. I’m a big fan of Peter Shankman’s “Help A Reporter Out” service, which helps link journalists and expert sources. HARO struck again last week! A reporter from the Wall Street Journal was looking for vacationing folks who had ended up staying at more business-oriented hotels. Since I fit the bill perfectly, I pitched myself and ended up in the Wall Street Journal’s June 5,...

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GhostTweeting: Good or Evil?

Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own satellite TV channel (kidding–it already gets enough exposure on CNN). About 35 “tweets’ (messages) are broadcast to Kawasaki’s 90,000+ followers every day....

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Goodbye, Facebook. You don't own me.

Facebook, the world’s largest social networking service, has decided to get even larger, by confiscating the property of all of its users. According to Facebook’s newly updated Terms of Service: You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan,...

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AP story pickups…a fun PR win

I always love getting great results for my clients. This week, my client’s name and website were featured in an Associated Press story about online dating, and the story was picked up by about a dozen news outlets, including ABC News online and MSNBC.com. I pitched the story to an AP reporter a couple of weeks ago, thanks to Peter Shankman’s excellent Help A Reporter Out service. The two biggest hits? ABCNews.com and...

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Kathleen Helps A Reporter Out

Like me, Peter Shankman is in the marketing and PR biz. Unlike me, he has figured out a way to grow a 60,000-member mailing list. How did he do it? By offering a matchmaking service for journalists and sources. Tired of opening his Rolodex every time a reporter called him to find a quote for a story, Peter set up a Facebook to “Help A Reporter Out.” Reporters emailed their story queries to Peter, Peter emailed the queries out to...

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