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B2B Website & SEO

B2B Website & SEO

Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based website, built on the WordPress platform, that would make it easy for the company to keep its catalog up-to-date. We chose and customized a WordPress theme, did keyword research,...

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EMDs, Pandas, and Penguins: Oh my!

EMDs, Pandas, and Penguins: Oh my!

Why SEO is a process, not an event. The search engine optimization world is abuzz with news of Google’s latest algorithm update. The search giant tweaks the math behind its search results on a daily basis, but every so often the company makes an algorithm change so profound that thousands of previously ranked sites suddenly disappear from search results altogether. These big updates get code names like Panda (2011) and Penguin...

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