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Soylent Green is people — and on Facebook, YOU are the product

Soylent Green is people — and on Facebook, YOU are the product

In the 1973 sci-fi/horror flick Soylent Green, fresh fruits are an unheard-of luxury, and residents of an overcrowded and polluted New York (all 40 million of them) subsist on tasteless “Soylent” wafers, having long ago exhausted the country’s farmland. The newest Soylent product offering, Soylent Green, purports to be a blend of oceanic plankton and other “non-farm” ingredients. A labyrithine murder...

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LinkedIn Jumps the Shark

LinkedIn Jumps the Shark

The once-useful business networking site has mutated into a love child of Facebook and USATODAY When I was first introduced to LinkedIn, about a year after its launch, I confess that I didn’t understand its value or usefulness. (Remember that “social media” was just a gleam in the Internet’s eye at the time.) A colleague in Public Relations Society invited me to join her network, so I did manage to sign up and create...

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Facebook vs Pinterest: Which social media platform is better at driving sales?

Facebook vs Pinterest: Which social media platform is better at driving sales?

Jewellery and social media come hand in hand as artisan online accessory and handbags giant Boticca have found in their latest marketing study: Pinterest vs. Facebook. With their fan base on Facebook exceeding 27,500 and their Pinterest followers at nearly 800 they seem to have a firm grasp over the social media channels that can really sell their brand and their products. With that in mind, the guys over at Boticca based their study on a...

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Facebook advertising not measuring up? Pin your hopes on Pinterest

Facebook advertising not measuring up? Pin your hopes on Pinterest

Pinterest has really taken the world of social media by storm in recent months. Its growth has been astounding and has attracted the attention of many marketers and business owners worldwide. Essentially it is an online pin board. Users can create a board dedicated to a particular subject and then pin images they find on the web to these boards. Images that people have pinned to their boards can also be ‘re-pinned’.  The image source...

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