Trade Show Marketing Tip: How To Choose Smart Swag

Whatever you call them–tchotchkes, giveaways, freebies, swag, or promotional items–no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as any other element of your booth presentation. So, what does “smart...

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