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Humor in advertising: hits and misses

Humor in advertising: hits and misses

When you have to compete so strenuously for your potential customer’s attention, few tactics are as compelling as a belly laugh. Most top viral videos have an element of humor (including the quirky YouTube sensation, the K-Pop hit Gangnam Style, which has been viewed over 564 million times as of this writing.) However,  The trick is to walk the fine line between laughing with your target audience and laughing at them.  An AdWeek...

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Three tales of marketing gone wrong

Three tales of marketing gone wrong

Contributed by guest writer Amy Fowler Marketing campaigns are designed to get people talking and thinking about your product, but sometimes things don’t turn out the way that you hoped they would.  Even big companies can get marketing wrong from time to time.  Before you embark on your next viral ad campaign, or try your hand at voice broadcasting, check out these tales of marketing gone wrong. Cartoon Network Back in 2007, the Cartoon...

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Facebook advertising not measuring up? Pin your hopes on Pinterest

Facebook advertising not measuring up? Pin your hopes on Pinterest

Pinterest has really taken the world of social media by storm in recent months. Its growth has been astounding and has attracted the attention of many marketers and business owners worldwide. Essentially it is an online pin board. Users can create a board dedicated to a particular subject and then pin images they find on the web to these boards. Images that people have pinned to their boards can also be ‘re-pinned’.  The image source...

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Marketing Tip: Know Your Prospect for Best Advertising ROI

Marketing Tip: Know Your Prospect for Best Advertising ROI

It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because small business owners who wear many hats don’t have time to get MBAs in...

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