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How to transform your online comments into a branding tool

How to transform your online comments into a branding tool

One fast and easy way to brand yourself as an expert in your field is to comment on news articles online. Here’s one example from a social network site for hypnotherapists. A member named Bill Kennedy added a blog post that discussed food aversions brought on by traumatic childhood incidents. The blog post was inspired by an article in Bill’s local paper, “Hate beets? Maybe you need therapy for childhood food...

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Social Network Strategy: Is It Better to Own, or Rent?

Social Network Strategy: Is It Better to Own, or Rent?

I learn SO much from my clients. If it weren’t for them, I’d probably be the last person on earth to dive into social networking. That’s why I’m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online. When it comes to social networks, you have two options. In real estate, we call these renting or owning. When you rent space (on, say, Facebook) you...

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