content top

How to Help Your Clients Write Great Testimonials, Part 1

How to Help Your Clients Write Great Testimonials, Part 1

Humans are herd animals. We care what other people think—and we care even more about what other people do (as many studies of conformity have shown).  As marketing psychologist Robert Cialdini explains in his groundbreaking book Influence: The Psychology of Persuasion, “We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to...

Read More

B2B Website & SEO

B2B Website & SEO

Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based website, built on the WordPress platform, that would make it easy for the company to keep its catalog up-to-date. We chose and customized a WordPress theme, did keyword research,...

Read More

PR vs SEO: How to Write a Press Release that Does Both

PR vs SEO: How to Write a Press Release that Does Both

SEO and Public Relations — No, You Don’t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer’s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that’s a shame: written correctly, the search engine optimized press release can score immediate news coverage, plus help your...

Read More

Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Persuasive copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a different animal. Why? Because it’s so important to build rapport with the reader. If you don’t have rapport, it’s almost impossible to get someone to open their wallet. One of the best ways to build rapport with your reader (or prospect) is to talk to and...

Read More

GhostTweeting: Good or Evil?

Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own satellite TV channel (kidding–it already gets enough exposure on CNN). About 35 “tweets’ (messages) are broadcast to Kawasaki’s 90,000+ followers every day....

Read More
content top