EMDs, Pandas, and Penguins: Oh my!

Why SEO is a process, not an event. The search engine optimization world is abuzz with news of Google’s latest algorithm update. The search giant tweaks the math behind its search results on a daily basis, but every so often the company makes an algorithm change so profound that thousands of previously ranked sites suddenly disappear from search results altogether. These big updates get code names like Panda (2011) and Penguin...

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