Like me, Peter Shankman is in the marketing and PR biz. Unlike me, he has figured out a way to grow a 60,000-member mailing list. How did he do it? By offering a matchmaking service for journalists and sources. Tired of opening his Rolodex every time a reporter called him to find a quote for a story, Peter set up a Facebook to “Help A Reporter Out.” Reporters emailed their story queries to Peter, Peter emailed the queries out to...

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