Humor in advertising: hits and misses

When you have to compete so strenuously for your potential customer’s attention, few tactics are as compelling as a belly laugh. Most top viral videos have an element of humor (including the quirky YouTube sensation, the K-Pop hit Gangnam Style, which has been viewed over 564 million times as of this writing.) However,  The trick is to walk the fine line between laughing with your target audience and laughing at them.  An AdWeek...

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