Social Network Strategy: Is It Better to Own, or Rent?

I learn SO much from my clients. If it weren’t for them, I’d probably be the last person on earth to dive into social networking. That’s why I’m glad to be working with Scott Sandland, a genius hypnotherapist who also happens to be an expert in creating community online. When it comes to social networks, you have two options. In real estate, we call these renting or owning. When you rent space (on, say, Facebook) you...

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