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How to transform your online comments into a branding tool

How to transform your online comments into a branding tool

One fast and easy way to brand yourself as an expert in your field is to comment on news articles online. Here’s one example from a social network site for hypnotherapists. A member named Bill Kennedy added a blog post that discussed food aversions brought on by traumatic childhood incidents. The blog post was inspired by an article in Bill’s local paper, “Hate beets? Maybe you need therapy for childhood food...

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B2B Website & SEO

B2B Website & SEO

Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based website, built on the WordPress platform, that would make it easy for the company to keep its catalog up-to-date. We chose and customized a WordPress theme, did keyword research,...

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Marketing Rant: Why I Hate Online Video

Call me Scrooge, but I hate online video. I know, I’m the only one. More and more internet marketeers are relying on video squeeze pages for one simple reason: they work. Adding a video to your squeeze page can give you a measurable boost in response rates. So, what’s my beef? Here are the peculiar, ideosyncratic reasons why I will not watch the video on your squeeze page: I can’t skim it. I see a blurry still shot of you...

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Seth Godin on Social Networking

Seth Godin, marketeer extraordinaire, shares his perspective on the value of social networking. If it’s worthless busywork in real life, it’s worthless busywork online. Be relevant, be useful. Help people achieve their goals, and eventually, they’ll help you achieve your goals. Great things to keep in mind as I help clients create their own...

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How to automate the delivery of bad customer service

A million years ago, I had a license to sell real estate. I was a Realtor® long enough to discover that being a Realtor sucks, because you’re dealing with people who are making the largest and most stressful purchase (or sale) of their lives. And invariably, you’re dealing with them at 10:45 p.m. on a Sunday. I let my real estate license expire when I realized that the agent I was working for had an effective hourly pay rate...

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