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How to transform your online comments into a branding tool

How to transform your online comments into a branding tool

One fast and easy way to brand yourself as an expert in your field is to comment on news articles online. Here’s one example from a social network site for hypnotherapists. A member named Bill Kennedy added a blog post that discussed food aversions brought on by traumatic childhood incidents. The blog post was inspired by an article in Bill’s local paper, “Hate beets? Maybe you need therapy for childhood food...

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Three tales of marketing gone wrong

Three tales of marketing gone wrong

Contributed by guest writer Amy Fowler Marketing campaigns are designed to get people talking and thinking about your product, but sometimes things don’t turn out the way that you hoped they would.  Even big companies can get marketing wrong from time to time.  Before you embark on your next viral ad campaign, or try your hand at voice broadcasting, check out these tales of marketing gone wrong. Cartoon Network Back in 2007, the Cartoon...

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Facebook advertising not measuring up? Pin your hopes on Pinterest

Facebook advertising not measuring up? Pin your hopes on Pinterest

Pinterest has really taken the world of social media by storm in recent months. Its growth has been astounding and has attracted the attention of many marketers and business owners worldwide. Essentially it is an online pin board. Users can create a board dedicated to a particular subject and then pin images they find on the web to these boards. Images that people have pinned to their boards can also be ‘re-pinned’.  The image source...

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Trade Show Marketing Tip: How To Choose Smart Swag

Trade Show Marketing Tip: How To Choose Smart Swag

Whatever you call them–tchotchkes, giveaways, freebies, swag, or promotional items–no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar contract? A well-conceived trade show giveaway could be as important to the success of your booth as any other element of your booth presentation. So, what does “smart...

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Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Copywriting Tip: Don’t “Wee-Wee” On Your Readers

Persuasive copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a different animal. Why? Because it’s so important to build rapport with the reader. If you don’t have rapport, it’s almost impossible to get someone to open their wallet. One of the best ways to build rapport with your reader (or prospect) is to talk to and...

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