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Three tales of marketing gone wrong

Three tales of marketing gone wrong

Contributed by guest writer Amy Fowler Marketing campaigns are designed to get people talking and thinking about your product, but sometimes things don’t turn out the way that you hoped they would.  Even big companies can get marketing wrong from time to time.  Before you embark on your next viral ad campaign, or try your hand at voice broadcasting, check out these tales of marketing gone wrong. Cartoon Network Back in 2007, the Cartoon...

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PR vs SEO: How to Write a Press Release that Does Both

PR vs SEO: How to Write a Press Release that Does Both

SEO and Public Relations — No, You Don’t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer’s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that’s a shame: written correctly, the search engine optimized press release can score immediate news coverage, plus help your...

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Free Media Advisory Template

Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland. We covered a lot of ground! I talked about the difference between advertising and public relations; how to think...

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Case History

Case History

Our client All About Learning Press is an award-winning publisher of educational tools for home-school parents. We interviewed a mom who raves about the publisher’s “All About Spelling” product by Marie Rippel to create this case history. (We think Marie Rippel deserves her own award for being a great educator and client.) View the case history...

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Public Relations

Public Relations

Scott Sandland, Certified Hypnotherapist, works on staff at a respected drug and alcohol rehabilitation center in Newport Beach, California. So when he heard media reports calling LA Lakers power forward Lamar Odom a “sugar addict,” Scott had a definite opinion—as both an addiction specialist and life-long Lakers fan. We turned Scott’s opinion into a search engine optimized multimedia news release. Then we turned that...

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