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Facebook vs Pinterest: Which social media platform is better at driving sales?

Facebook vs Pinterest: Which social media platform is better at driving sales?

Jewellery and social media come hand in hand as artisan online accessory and handbags giant Boticca have found in their latest marketing study: Pinterest vs. Facebook. With their fan base on Facebook exceeding 27,500 and their Pinterest followers at nearly 800 they seem to have a firm grasp over the social media channels that can really sell their brand and their products. With that in mind, the guys over at Boticca based their study on a...

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Facebook advertising not measuring up? Pin your hopes on Pinterest

Facebook advertising not measuring up? Pin your hopes on Pinterest

Pinterest has really taken the world of social media by storm in recent months. Its growth has been astounding and has attracted the attention of many marketers and business owners worldwide. Essentially it is an online pin board. Users can create a board dedicated to a particular subject and then pin images they find on the web to these boards. Images that people have pinned to their boards can also be ‘re-pinned’.  The image source...

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Marketing Tip: Know Your Prospect for Best Advertising ROI

Marketing Tip: Know Your Prospect for Best Advertising ROI

It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because small business owners who wear many hats don’t have time to get MBAs in...

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