Facebook vs Pinterest: Which social media platform is better at driving sales?

Jewellery and social media come hand in hand as artisan online accessory and handbags giant Boticca have found in their latest marketing study: Pinterest vs. Facebook. With their fan base on Facebook exceeding 27,500 and their Pinterest followers at nearly 800 they seem to have a firm grasp over the social media channels that can really sell their brand and their products. With that in mind, the guys over at Boticca based their study on a...

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