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EMDs, Pandas, and Penguins: Oh my!

EMDs, Pandas, and Penguins: Oh my!

Why SEO is a process, not an event. The search engine optimization world is abuzz with news of Google’s latest algorithm update. The search giant tweaks the math behind its search results on a daily basis, but every so often the company makes an algorithm change so profound that thousands of previously ranked sites suddenly disappear from search results altogether. These big updates get code names like Panda (2011) and Penguin...

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PR vs SEO: How to Write a Press Release that Does Both

PR vs SEO: How to Write a Press Release that Does Both

SEO and Public Relations — No, You Don’t Have to Choose! Even though search engine optimization (SEO) has been a part of every Internet marketer’s toolkit for a decade now, public relations professionals have been slow to acknowledge the importance of the Google-friendly press release. And that’s a shame: written correctly, the search engine optimized press release can score immediate news coverage, plus help your...

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