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Marketing Rant: Why I Hate Online Video

Call me Scrooge, but I hate online video. I know, I’m the only one. More and more internet marketeers are relying on video squeeze pages for one simple reason: they work. Adding a video to your squeeze page can give you a measurable boost in response rates. So, what’s my beef? Here are the peculiar, ideosyncratic reasons why I will not watch the video on your squeeze page: I can’t skim it. I see a blurry still shot of you...

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Squeeze Page

Squeeze Page

This is one of several elements of a multi-part Internet marketing campaign for a business opportunity info product. We provided strategic counsel, copywriting, design, voiceover talent, SEO, and AdWords PPC advertising...

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