Marketing Tip: Know Your Prospect for Best Advertising ROI

It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse purchases of advertising space without giving any thought to their target audience. Why? Because small business owners who wear many hats don’t have time to get MBAs in...

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