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GhostTweeting: Good or Evil?

Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own satellite TV channel (kidding–it already gets enough exposure on CNN). About 35 “tweets’ (messages) are broadcast to Kawasaki’s 90,000+ followers every day....

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Direct Mail Copywriting

Direct Mail Copywriting

To help position the company as a leader in data warehousing and data mining, Teradata hosted a series of webinars that featured experts in the field. This mailer, sent to a hand-picked list of industry targets, helped drive webinar registrations. Kathleen Hanover provided copywriting services for this successful direct marketing campaign while at a previous agency. Click here to download a copy of the invitation in PDF...

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