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Twitter: What Is It Good For?

I tend to be a late adopter in everything except science fiction TV franchises (see “Firefly.”) I’m very content to have the world do the beta-testing, and get back to me when the thing is finished. So I was pretty late to the Twitterverse. But back in January I started reading about it in earnest, when more and more clients started asking me for my Twitter name. Eventually I integrated Twitter into a promotional campaign...

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GhostTweeting: Good or Evil?

Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own satellite TV channel (kidding–it already gets enough exposure on CNN). About 35 “tweets’ (messages) are broadcast to Kawasaki’s 90,000+ followers every day....

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Seth Godin on Social Networking

Seth Godin, marketeer extraordinaire, shares his perspective on the value of social networking. If it’s worthless busywork in real life, it’s worthless busywork online. Be relevant, be useful. Help people achieve their goals, and eventually, they’ll help you achieve your goals. Great things to keep in mind as I help clients create their own...

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